Friday, 30 June 2017

Hey Ian Barkley thanks for the follow!


from Twitter https://twitter.com/goviralnow

Hey Bill Arnold thanks for the follow!


from Twitter https://twitter.com/goviralnow

Hey Mandy Edwards thanks for the follow!


from Twitter https://twitter.com/goviralnow

Need site traffic that doesn't bounce? Here's a No B.S. #SEO Tutorial: 10 Shortcuts to Understand What's Going On… https://t.co/txfVhL9ukv


from Twitter https://twitter.com/goviralnow

Thursday, 29 June 2017

#thanks @RINKU07299609 thanks for the recent follow, much appreciated :) (Want this? It's FREE! https://t.co/Fz3987YmAr)


from Twitter https://twitter.com/goviralnow

Hey Suzi McCarthy thanks for the follow!


from Twitter https://twitter.com/goviralnow

Hey Ben Jacobson thanks for the follow!


from Twitter https://twitter.com/goviralnow

"How We Increased Our Organic Traffic by 290.67% in 3 Weeks" (Case Study) https://t.co/c6jKmLz2Bp @Sleeknotecom #CRO #contentmarketing


from Twitter https://twitter.com/goviralnow

Tuesday, 27 June 2017

#thanks @Obadeyemi - Thanks for being top engaged community members this week :) (Want this 🆓? >> https://t.co/JBuOT2OeLP)


from Twitter https://twitter.com/goviralnow

Hey Andy Mura thanks for the follow!


from Twitter https://twitter.com/goviralnow

Hey mononews media thanks for the follow!


from Twitter https://twitter.com/goviralnow

Can't wait to crack open "The Conversion Marketer's Guide to Landing Page Copywriting" by @unbounce & @copyhackers! https://t.co/QxvaH3DKvf


from Twitter https://twitter.com/goviralnow

#thanks @Bowmantrdw @DzahinaRg82dsv thanks for the recent follow, much appreciated :) (Get this too, free! https://t.co/obiqkWRoz2)


from Twitter https://twitter.com/goviralnow

Hey Amit Kumar thanks for the follow!


from Twitter https://twitter.com/goviralnow

Hey Sofia Nunes 😊 thanks for the follow!


from Twitter https://twitter.com/goviralnow

Hey Lola Marketing thanks for the follow!


from Twitter https://twitter.com/goviralnow

Hey Agile SEO thanks for the follow!


from Twitter https://twitter.com/goviralnow

5 tips on how to correctly assess backlink quality https://t.co/T14hk7l3uu via @cognitiveseo #seo https://t.co/3tSnrlIa5E


from Twitter https://twitter.com/goviralnow

Sunday, 25 June 2017

#thanks @Floridadailyeye thanks for the recent follow, much appreciated :) >> Want this 🆓? https://t.co/wpG5V4I08j


from Twitter https://twitter.com/goviralnow

Hey Trey Peterson thanks for the follow!


from Twitter https://twitter.com/goviralnow

Hey Yasar Corporation thanks for the follow!


from Twitter https://twitter.com/goviralnow

How To Create Your Ideal Customer Profile with @TheLogicalFox #contentmarketing #sales https://t.co/ZaBMwXnYSY https://t.co/EkGLmRvr2N


from Twitter https://twitter.com/goviralnow

Saturday, 24 June 2017

SSL Check: scan your website for non-secure content https://t.co/B09s8IZAUx


from Twitter https://twitter.com/goviralnow

#thanks @JydYc thanks for the recent follow, much appreciated :) ➡️ Want this 🆓❓ https://t.co/s2rXdCBlWr


from Twitter https://twitter.com/goviralnow

#thanks @Iamumeshsingh thanks for the recent follow, much appreciated :) >> Want this 🆓? https://t.co/paJiwQ305f


from Twitter https://twitter.com/goviralnow

Starting an #SEO Business: How to become an SEO Expert https://t.co/n63hRlpOPa by via @jasonacidre https://t.co/1FduJSwhOr


from Twitter https://twitter.com/goviralnow

Friday, 23 June 2017

#thanks @ThriveContent, Thanks for the retweets this week much appreciated! >> Want this 🆓? https://t.co/teFNk87mGg


from Twitter https://twitter.com/goviralnow

I liked a @YouTube video https://t.co/NILzTYlZqY Video Leach Method - 18% More Traffic To Your Videos


from Twitter https://twitter.com/goviralnow

Hey Georg Grey thanks for the follow!


from Twitter https://twitter.com/goviralnow

How to Use Personality Science to Drive Online Conversions by @nireyal https://t.co/9AWYuY3CBD https://t.co/1xUeit6QTY


from Twitter https://twitter.com/goviralnow

Thursday, 22 June 2017

#thanks @twinwordinc @Kusuma_aZh83lsn thanks for the recent follow, much appreciated :) (Want this? 🆓 https://t.co/XSQc4uG42S)


from Twitter https://twitter.com/goviralnow

Hey wattl thanks for the follow!


from Twitter https://twitter.com/goviralnow

Hey Steve de Mamiel thanks for the follow!


from Twitter https://twitter.com/goviralnow

Can #contentmarketing increase your website's conversion rate? https://t.co/B2TDjjqG3K by @ScoopIt #CRO https://t.co/8ubzT14sYB


from Twitter https://twitter.com/goviralnow

Hey Bertha Carney thanks for the follow!


from Twitter https://twitter.com/goviralnow

Wednesday, 21 June 2017

#thanks @LAVSINGH33 thanks for the recent follow, much appreciated :) >> Want this 🆓? https://t.co/ndELRcRLzu


from Twitter https://twitter.com/goviralnow

Hey Trevor Hatfield thanks for the follow!


from Twitter https://twitter.com/goviralnow

Hey Lilla Marketing thanks for the follow!


from Twitter https://twitter.com/goviralnow

Top 10 live chat tools for your online business https://t.co/wS3kli9Rgk by @lilachbullock https://t.co/WKHqXe6Arm


from Twitter https://twitter.com/goviralnow

Tuesday, 20 June 2017

Hey Desire™ thanks for the follow!


from Twitter https://twitter.com/goviralnow

Hey Live Traders thanks for the follow!


from Twitter https://twitter.com/goviralnow

#thanks @husky219 @FranchiseFin thanks for the recent follow, much appreciated :) >> Want this 🆓? https://t.co/teFNk87mGg


from Twitter https://twitter.com/goviralnow

Hey FranchiseFinance thanks for the follow!


from Twitter https://twitter.com/goviralnow

Hey Larry Viel thanks for the follow!


from Twitter https://twitter.com/goviralnow

Hey arpad kovacs thanks for the follow!


from Twitter https://twitter.com/goviralnow

#thanks @seanfilidis thanks for the recent follow, much appreciated :) (Want this 🆓? >> https://t.co/JBuOT2OeLP)


from Twitter https://twitter.com/goviralnow

#thanks @SanaKnightly - Thanks for being top engaged community members this week :) >> Want this 🆓? https://t.co/ndELRcRLzu


from Twitter https://twitter.com/goviralnow

Reinventing #contentmarketing automation https://t.co/NPnJ5Xpvib via @gdecugis


from Twitter https://twitter.com/goviralnow

Monday, 19 June 2017

Hey YouTube Marketing thanks for the follow!


from Twitter https://twitter.com/goviralnow

#thanks @MegatronBWC @kz24qul @RINKU90841657 thanks for the recent follow, much appreciated :) (Want this? 🆓 https://t.co/XSQc4uotbk)


from Twitter https://twitter.com/goviralnow

Hey FriendFiler thanks for the follow!


from Twitter https://twitter.com/goviralnow

Hey Dianne Mcneil thanks for the follow!


from Twitter https://twitter.com/goviralnow

Hey Pyramid Analytics EU thanks for the follow!


from Twitter https://twitter.com/goviralnow

Hey Flagship Consulting thanks for the follow!


from Twitter https://twitter.com/goviralnow

How to Create High-Converting #Content https://t.co/S0qpJY6eAO @shane_barker #contentmarketing #conversion https://t.co/2Utq9fRyDl


from Twitter https://twitter.com/goviralnow

Hey Fatih Mehtap thanks for the follow!


from Twitter https://twitter.com/goviralnow

Sunday, 18 June 2017

Hey Lynn Bauer thanks for the follow!


from Twitter https://twitter.com/goviralnow

#thanks @SakaneeJ, Thanks for the retweets this week much appreciated! >> Want this 🆓? https://t.co/paJiwQ305f


from Twitter https://twitter.com/goviralnow

#thanks @Rose17754821 thanks for the recent follow, much appreciated :) (Want this? It's FREE! https://t.co/JGiqLrQUXE)


from Twitter https://twitter.com/goviralnow

Hey Postradamus thanks for the follow!


from Twitter https://twitter.com/goviralnow

Hey Rose thanks for the follow!


from Twitter https://twitter.com/goviralnow

#thanks @Angelin27796978 thanks for the recent follow, much appreciated :) (Want this? It's FREE! https://t.co/JGiqLrQUXE)


from Twitter https://twitter.com/goviralnow

Friday, 16 June 2017

Thanks @jessytroy @kirstenmayblog for being top engaged community members this week :) >> Want this 🆓? https://t.co/ndELRcRLzu


from Twitter https://twitter.com/goviralnow

Hey Mailblast thanks for the follow!


from Twitter https://twitter.com/goviralnow

Hey Spotlight Branding thanks for the follow!


from Twitter https://twitter.com/goviralnow

6 #scarcity #marketing strategies that can boost your online sales https://t.co/c52vVvlbIc via @teachificlab https://t.co/MEvwB20Mbd


from Twitter https://twitter.com/goviralnow

Thursday, 15 June 2017

Hey Tokerware thanks for the follow!


from Twitter https://twitter.com/goviralnow

#Contentmarketing: the sweet spot between your knowledge and your customer's pain point https://t.co/JcDVJeXQkq


from Twitter https://twitter.com/goviralnow

#thanks @willamson403 @CarlArellano8 thanks for the recent follow, much appreciated :) 🔶Want this 🆓? https://t.co/hhIkiTzfig


from Twitter https://twitter.com/goviralnow

Hey Cameron Jonsson thanks for the follow!


from Twitter https://twitter.com/goviralnow

Hey Gareth Bull thanks for the follow!


from Twitter https://twitter.com/goviralnow

Why #LinkBuilding is Your Website's "Best Friend" for Small Business #SEO via @justincherring… https://t.co/VI0OozPq5Q


from Twitter https://twitter.com/goviralnow

Hey willamson thanks for the follow!


from Twitter https://twitter.com/goviralnow

Get more out of Twitter. Simple Twitter #analytics tips - Sydney Websites, SEO and Digital Marketing - Go Viral Now https://t.co/lyyThFWHHw


from Twitter https://twitter.com/goviralnow

#thanks @manifestcon - Thanks for being top engaged community members this week :) ➡️Want this 🆓❓https://t.co/chTBZ8miCx


from Twitter https://twitter.com/goviralnow

Wednesday, 14 June 2017

Free Royalty Free Round Icon Sets to Download - Sydney Websites, SEO and Digital Marketing - Go Viral Now https://t.co/2tAClB5lbl


from Twitter https://twitter.com/goviralnow

Hey Jim Karrh thanks for the follow!


from Twitter https://twitter.com/goviralnow

How to Repurpose Content Like a Pro - Sydney Websites, SEO and Digital Marketing - Go Viral Now https://t.co/FBpUivXUHb


from Twitter https://twitter.com/goviralnow

Hey Tia Oneal thanks for the follow!


from Twitter https://twitter.com/goviralnow

Hey Suzanne Moore thanks for the follow!


from Twitter https://twitter.com/goviralnow

Hey Becca Emmet thanks for the follow!


from Twitter https://twitter.com/goviralnow

Hey David Hubbard thanks for the follow!


from Twitter https://twitter.com/goviralnow

Hey Julia Quincey thanks for the follow!


from Twitter https://twitter.com/goviralnow

Hey WeGo Digital thanks for the follow!


from Twitter https://twitter.com/goviralnow

How to Design Your B2B Store's SEO Content Strategy - Sydney Websites, SEO and Digital Marketing - Go Viral Now https://t.co/c1hBBIyKID


from Twitter https://twitter.com/goviralnow

#thanks @szperlinski thanks for the recent follow, much appreciated :) ➡️ Want this 🆓❓ https://t.co/7runE5fd0p


from Twitter https://twitter.com/goviralnow

Elegant Themes Bloom Review - I Love It but I hate it too. - Sure Fire Web Services https://t.co/eLGZT0ownR


from Twitter https://twitter.com/goviralnow

Tuesday, 13 June 2017

Hey Paul Abrahams thanks for the follow!


from Twitter https://twitter.com/goviralnow

Hey Lauri Kinnunen thanks for the follow!


from Twitter https://twitter.com/goviralnow

How to Design Your B2B Store’s SEO Content Strategy https://t.co/5UtB3BB7AX


from Twitter https://twitter.com/goviralnow

How to Design Your B2B Store’s SEO Content Strategy

At the core of any successful B2B company is a solid content strategy. Businesses that invest time and money into regular content production have the advantage of staying visible in the marketplace, reinforcing brand trust, and shooting for higher conversions. A company’s content strategy lies at the heart of traffic generation, but also impacts customer experience (CX) and brand building. Small or medium sized companies need to ensure that they are adapting their content strategy for optimal SEO and CX results. Here is how to design a foolproof SEO content strategy for your B2B store that ticks the boxes on all fronts…

It all starts with research

Research is the key to designing an ecommerce SEO content strategy that works. A site audit will uncover lots of information about your ecommerce store, such as what pages are performing well, and which ones could be improved. Check out tools like Screaming Frog and SEMRush to help with initial information-gathering — it’s important to define your baselines.

Conduct thorough keyword research to identify any gaps in your existing content using in-depth research tools like Google AdWords, Keyword Tool or Answer The Public – or ideally, a combination of them all. Identify any keywords that are missing from your content and implement a site-wide content upgrade to increase your word count and relevance.

● Consider relevance, search volume and search density, especially for key pages like your homepage and product pages

● Avoid competitive or broad keywords – try to keep your store as niche as possible, and target long-tail keyword phrases of three words or more

● Use this research to help uncover questions users have about your niche or product. Answer these questions on the most relevant page in the form of FAQs or guides

● Remember to look at content themes and page purpose rather than just overall keywords — don’t lose site of your overall sales funnel.

Know what your B2B store is up against and get to grips with competitor research; information like this will give you valuable insights and can help you growth hack your rankings fast.

● See what keywords your competitors are ranking for. Tools like SEMRush provide analytical data such as keyword competition and search volume, which you can feed back into your own content strategy. Hijack competitor keywords that are relevant to your niche and low in competition

● Check out competitor metrics, like domain authority and trust flow. Information like this gives you an in-depth view of overall domain power: a benchmark to consider when considering your content outreach strategy

● Highly relevant, quality backlinks come with a lot of power and help search engines to differentiate between useful and spammy content. Use tools like Majestic to identify competitor backlinks, and then reach out to these websites to build the same links back to your own website. For more link building ideas take look at this previous post on Traffic Generation Tips and Techniques for 2017.

Developing your existing content

developing-existing-content

It’s often tempting to jump straight into creating new content, but before focusing your efforts on shiny new content, direct your attention to what you’ve already got. Upgrading existing content is a cost-effective and clever way to manage your SEO efforts.

● It’s important for SEO to continuously develop content on your site. Is there room for more content on your product or service pages? Can you add to existing product guides or update some old blog posts? Edit existing content with users in mind to boost conversions throughout your site. Measure marketing success and engagement through your online store to see what types of content users engage with the most. Review your engagement metrics to ensure copy is optimized for your users, not just search engines

● Page titles, meta descriptions and image alt text need to be unique. Work on writing strong page titles and meta descriptions for every page on your site to entice users to buy your products and to increase your visibility in search results

● The success of any ecommerce store is measured through conversions and sales. Improve conversions by reviewing calls-to-actions. Calls-to-action persuade users to take action, so take time to create compelling and urgent CTAs that convert (‘buy’ may not be your best bet).

seo-b2b-store

Building positive external relations

Content will help you develop positive relationships with customers, influencers, and even suppliers. Commit to creating quality content on your domain and you will also find it easier to reach out to people.

● Always keep content fresh. If you haven’t already, launch a blog alongside your ecommerce store to quickly add more unique content to your site. Blog posts should offer valuable insights into industry trends, whilst also adding your own take on recent events and happenings. Uniqueness pays off in SEO

● Blog content should be informative and helpful for users. Blog content will also help you build natural backlinks to your site and develop internal SEO

● Guest posting on other websites will help to get your brand name and voice out there, and it will generate more links back to your site, showing search engines that your site is trustworthy. B2B brands can offer out stories about their brand story or employees — both great for PR.

Engage users with visual content

90% of information transmitted to the brain is visual. In order to compete in the SERPs, it’s important to include visual content in your strategy. Content with visuals generates 94% more views than content without.

engage-users-visual-contentImage credit: Ferguson

Visual content is important for SEO because it adds value for users and keeps them on-site for longer. Videos, high-quality photos, and infographics grab the attention of users and boost engagement metrics naturally.

● Videos, infographics and photos work to diversify content and promote sales. Product videos are effective when used on product pages, while infographics are useful alongside informative blog posts

● Google cannot interpret visuals without certain additional information. When including visual content, ensure alt tags and image titles are completed for SEO purposes. It’s also beneficial to embed videos with transcripts on your own website, as well as sharing them on YouTube and/or Vimeo

Managing team content production

A well-designed content strategy won’t be effective without adequate management. When designing your content strategy, keep in mind how to best manage content production within your team. Good communication will ensure your team will work like a well-oiled machine.

● Implement a seamless content management process. Reflect on your current content production procedure and identify rooms for improvement. Try to rectify any kinks in your content chain to ensure fast turnaround

● Ensure everyone knows what they are responsible for and create targets to boost motivation. Arrange weekly update meetings to measure ongoing progress

● Editorial calendars are a useful way to implement structure into content production. They allow your team to capture ideas and track progress, all the way through to publication

● Enlist the help of freelancers, especially at busy times. Hiring freelancers is an effective way to maximize content output and mix things up with different skillsets, like design or photography

Investing in the content of the future

content-of-future

Content is always changing and it’s important that your content strategy includes a variety of different formats to keep things interesting. Since the way people consume content is constantly changing, you need to ensure your B2B ecommerce store not only keeps up – but is ahead of the game.

Augmented reality (AR) and virtual reality (VR) give customers the chance to experience a whole new shopping experience — and it doesn’t have to be just the big companies taking advantage of this exciting new technology. Think about how your brand can start to be a little bit more forward-thinking with your content.

Good SEO tactics and a well thought-out content strategy will ensure you grow beyond your competition. How are you going to create an effective content strategy for your B2B brand?

gareth-simpsonGareth Simpson – Technical SEO & Startup Founder
With over 10 years of experience in the industry, Gareth Simpson knows everything there is to know about technical SEO and content marketing. He love sharing his expertise with others online to help them achieve their SEO and sales goals.

Hey Benita Hensley thanks for the follow!


from Twitter https://twitter.com/goviralnow

@MelTajon thanks for the code for Cloudflare SSL. Added to wp-config now can't login to dash. Removed code. Still can't login. Any ideas? Tx


from Twitter https://twitter.com/goviralnow

Hey Judy Lewis thanks for the follow!


from Twitter https://twitter.com/goviralnow

Hey Motivates4success thanks for the follow!


from Twitter https://twitter.com/goviralnow

Hey Deloris Meyers thanks for the follow!


from Twitter https://twitter.com/goviralnow

How to Optimize an #AffiliateMarketing Program for Profitability by @shanelle_mullin via @conversionxl… https://t.co/2QveGaGcl2


from Twitter https://twitter.com/goviralnow

https://t.co/NsGhqWRJgK https://t.co/P57QcpTFA3


from Twitter https://twitter.com/goviralnow

Hey Florida Daily Eye thanks for the follow!


from Twitter https://twitter.com/goviralnow

#thanks @myblogu - Thanks for being top engaged community members this week :) (Want this? It's FREE! https://t.co/Fz3987YmAr)


from Twitter https://twitter.com/goviralnow

Monday, 12 June 2017

Thanks for the recent follow @moiRahulsingh @GAT907 Happy to connect :) have a great Tuesday. ➡️ Want this 🆓❓ https://t.co/7runE5fd0p


from Twitter https://twitter.com/goviralnow

What is the best way to increase the Link Influence Score of a website? https://t.co/l6KgmUDLRu


from Twitter https://twitter.com/goviralnow

Hey Growmodo thanks for the follow!


from Twitter https://twitter.com/goviralnow

Is SEO or paid advertising more efficient? https://t.co/rQUuIesfev


from Twitter https://twitter.com/goviralnow

Hey StellaPop thanks for the follow!


from Twitter https://twitter.com/goviralnow

Hey Rahul Singh thanks for the follow!


from Twitter https://twitter.com/goviralnow

Hey DremTrigger thanks for the follow!


from Twitter https://twitter.com/goviralnow

Hey Larry Brauner thanks for the follow!


from Twitter https://twitter.com/goviralnow

Hey Fact thanks for the follow!


from Twitter https://twitter.com/goviralnow

#thanks @NavigaServices thanks for the recent follow, much appreciated :) >> Want this 🆓? https://t.co/XtV8CpyN0B


from Twitter https://twitter.com/goviralnow

Every psychological trigger that affects your customers' decisions https://t.co/mZUu3Euvat by @TaliaGw #CRO #psychology


from Twitter https://twitter.com/goviralnow

Sunday, 11 June 2017

Hey go4Biz TheSocialMs thanks for the follow!


from Twitter https://twitter.com/goviralnow

Hey Dierdre Shreve thanks for the follow!


from Twitter https://twitter.com/goviralnow

Hey Stephan Spencer thanks for the follow!


from Twitter https://twitter.com/goviralnow

Hey Ross Dawson thanks for the follow!


from Twitter https://twitter.com/goviralnow

Hey Sproutworth thanks for the follow!


from Twitter https://twitter.com/goviralnow

Hey Sean Filidis thanks for the follow!


from Twitter https://twitter.com/goviralnow

#thanks @SeoMaxPro thanks for the recent follow, much appreciated :) (Want this? It's FREE! https://t.co/NdZEsSR1hS)


from Twitter https://twitter.com/goviralnow

If It Isn't Memorable, Is It #Content (Marketing)? - @eMarketer https://t.co/wvHVU429vw https://t.co/DE2FiYAxUw


from Twitter https://twitter.com/goviralnow

Saturday, 10 June 2017

#thanks @DailySEO - Thanks for being top engaged community members this week :) 🔶Want this 🆓? https://t.co/hhIkiTzfig


from Twitter https://twitter.com/goviralnow

Hey #WinnieSun☀️ thanks for the follow!


from Twitter https://twitter.com/goviralnow

How to Get More #Marketing Juice from #Blogging https://t.co/Ik4vzboxeV by @SHurleyHall at @missinglettr


from Twitter https://twitter.com/goviralnow

https://t.co/WCpIME7WiI


from Twitter https://twitter.com/goviralnow

Friday, 9 June 2017

How to Design Your B2B Store’s SEO Content Strategy

At the core of any successful B2B company is a solid content strategy. Businesses that invest time and money into regular content production have the advantage of staying visible in the marketplace, reinforcing brand trust, and shooting for higher conversions. A company’s content strategy lies at the heart of traffic generation, but also impacts customer experience (CX) and brand building. Small or medium sized companies need to ensure that they are adapting their content strategy for optimal SEO and CX results. Here is how to design a foolproof SEO content strategy for your B2B store that ticks the boxes on all fronts…

It all starts with research

Research is the key to designing an ecommerce SEO content strategy that works. A site audit will uncover lots of information about your ecommerce store, such as what pages are performing well, and which ones could be improved. Check out tools like Screaming Frog and SEMRush to help with initial information-gathering — it’s important to define your baselines.

 

Conduct thorough keyword research to identify any gaps in your existing content using in-depth research tools like Google AdWords, Keyword Tool or Answer The Public – or ideally, a combination of them all. Identify any keywords that are missing from your content and implement a site-wide content upgrade to increase your word count and relevance.

 

  • Consider relevance, search volume and search density, especially for key pages like your homepage and product pages

 

  • Avoid competitive or broad keywords – try to keep your store as niche as possible, and target long-tail keyword phrases of three words or more

 

  • Use this research to help uncover questions users have about your niche or product. Answer these questions on the most relevant page in the form of FAQs or guides

 

  • Remember to look at content themes and page purpose rather than just overall keywords — don’t lose site of your overall sales funnel.

 

Know what your B2B store is up against and get to grips with competitor research; information like this will give you valuable insights and can help you growth hack your rankings fast.

 

  • See what keywords your competitors are ranking for. Tools like SEMRush provide analytical data such as keyword competition and search volume, which you can feed back into your own content strategy. Hijack competitor keywords that are relevant to your niche and low in competition

 

  • Check out competitor metrics, like domain authority and trust flow. Information like this gives you an in-depth view of overall domain power: a benchmark to consider when considering your content outreach strategy

 

  • Highly relevant, quality backlinks come with a lot of power and help search engines to differentiate between useful and spammy content. Use tools like Majestic to identify competitor backlinks, and then reach out to these websites to build the same links back to your own For more link building ideas take look at this previous post on Traffic Generation Tips and Techniques for 2017.

 

Developing your existing content

 

developing-existing-content

 

It’s often tempting to jump straight into creating new content, but before focusing your efforts on shiny new content, direct your attention to what you’ve already got. Upgrading existing content is a cost-effective and clever way to manage your SEO efforts.

 

  • It’s important for SEO to continuously develop content on your site. Is there room for more content on your product or service pages? Can you add to existing product guides or update some old blog posts? Edit existing content with users in mind to boost conversions throughout your site. Measure marketing success and engagement through your online store to see what types of content users engage with the most. Review your engagement metrics to ensure copy is optimized for your users, not just search engines

 

  • Page titles, meta descriptions and image alt text need to be unique. Work on writing strong page titles and meta descriptions for every page on your site to entice users to buy your products and to increase your visibility in search results

 

  • The success of any ecommerce store is measured through conversions and sales. Improve conversions by reviewing calls-to-actions. Calls-to-action persuade users to take action, so take time to create compelling and urgent CTAs that convert (‘buy’ may not be your best bet).

seo-b2b-store

 

Building positive external relations

Content will help you develop positive relationships with customers, influencers, and even suppliers. Commit to creating quality content on your domain and you will also find it easier to reach out to people.

 

 

  • Always keep content fresh. If you haven’t already, launch a blog alongside your ecommerce store to quickly add more unique content to your site. Blog posts should offer valuable insights into industry trends, whilst also adding your own take on recent events and happenings. Uniqueness pays off in SEO

 

  • Blog content should be informative and helpful for users. Blog content will also help you build natural backlinks to your site and develop internal SEO

 

  • Guest posting on other websites will help to get your brand name and voice out there, and it will generate more links back to your site, showing search engines that your site is trustworthy. B2B brands can offer out stories about their brand story or employees — both great for PR.

 

Engage users with visual content

90% of information transmitted to the brain is visual. In order to compete in the SERPs, it’s important to include visual content in your strategy. Content with visuals generates 94% more views than content without.

 

content-strategy

 

Visual content is important for SEO because it adds value for users and keeps them on-site for longer. Videos, high-quality photos, and infographics grab the attention of users and boost engagement metrics naturally.

 

  • Videos, infographics and photos work to diversify content and promote sales. Product videos are effective when used on product pages, while infographics are useful alongside informative blog posts

 

  • Google cannot interpret visuals without certain additional information. When including visual content, ensure alt tags and image titles are completed for SEO purposes. It’s also beneficial to embed videos with transcripts on your own website, as well as sharing them on YouTube and/or Vimeo

Managing team content production

A well-designed content strategy won’t be effective without adequate management. When designing your content strategy, keep in mind how to best manage content production within your team. Good communication will ensure your team will work like a well-oiled machine.

 

  • Implement a seamless content management process. Reflect on your current content production procedure and identify rooms for improvement. Try to rectify any kinks in your content chain to ensure fast turnaround

 

  • Ensure everyone knows what they are responsible for and create targets to boost motivation. Arrange weekly update meetings to measure ongoing progress

 

  • Editorial calendars are a useful way to implement structure into content production. They allow your team to capture ideas and track progress, all the way through to publication

 

  • Enlist the help of freelancers, especially at busy times. Hiring freelancers is an effective way to maximize content output and mix things up with different skillsets, like design or photography

Investing in the content of the future

 

content-of-future

 

Content is always changing and it’s important that your content strategy includes a variety of different formats to keep things interesting. Since the way people consume content is constantly changing, you need to ensure your B2B ecommerce store not only keeps up – but is ahead of the game.

 

Augmented reality (AR) and virtual reality (VR) give customers the chance to experience a whole new shopping experience — and it doesn’t have to be just the big companies taking advantage of this exciting new technology. Think about how your brand can start to be a little bit more forward-thinking with your content.

 

Good SEO tactics and a well thought-out content strategy will ensure you grow beyond your competition. How are you going to create an effective content strategy for your B2B brand?

 

 

gareth simpsonGareth Simpson – Technical SEO & Startup Founder

With over 10 years of experience in the industry, Gareth Simpson knows everything there is to know about technical SEO and content marketing. He love sharing his expertise with others online to help them achieve their SEO and sales goals.

 

The post How to Design Your B2B Store’s SEO Content Strategy appeared first on Go Viral Now.

How to Design Your B2B Store’s SEO Content Strategy https://t.co/Pbsqo3xrMM


from Twitter https://twitter.com/goviralnow

Hey Three Ventures thanks for the follow!


from Twitter https://twitter.com/goviralnow

#FollowFriday @seosmarty @backlinkfy @drumupio top Influencers this week! Have a great weekend :) >Want it🆓❓https://t.co/Yqx75Lhnhs


from Twitter https://twitter.com/goviralnow

.@drift ungated all their content (yes, you read that right) 1 year ago. Here's what they learned: https://t.co/oMDxzEH31C


from Twitter https://twitter.com/goviralnow

Thursday, 8 June 2017

Hey Traffitise thanks for the follow!


from Twitter https://twitter.com/goviralnow

#thanks @annmariee77 thanks for the recent follow, much appreciated :) >> Want this 🆓? https://t.co/paJiwQ305f


from Twitter https://twitter.com/goviralnow

Hey Startup Socials 🚀 thanks for the follow!


from Twitter https://twitter.com/goviralnow

15 High Paying #AdSense Alternatives For Bloggers https://t.co/Wb0CDYHxN7 #blogging https://t.co/14CyloLV4C


from Twitter https://twitter.com/goviralnow

Wednesday, 7 June 2017

Hints for The Solo Creative... One Thing A Day Toward Your True Vocation. https://t.co/ly9MzT8dDG RT @SamBarnesArtist


from Twitter https://twitter.com/goviralnow

#thanks @EquitableBook, Thanks for the retweets this week much appreciated! ➡️Want this 🆓❓https://t.co/Ns8zG9oQDL


from Twitter https://twitter.com/goviralnow

#thanks @Davidmaxwell299 thanks for the recent follow, much appreciated :) (Want this? It's FREE! https://t.co/NdZEsSR1hS)


from Twitter https://twitter.com/goviralnow

Hey Adriana Tica thanks for the follow!


from Twitter https://twitter.com/goviralnow

How to Improve your Small Business Negotiation Skills https://t.co/FrI4KPIhMV RT @EquitableBook


from Twitter https://twitter.com/goviralnow

Hey Never Give Up thanks for the follow!


from Twitter https://twitter.com/goviralnow

32 Types of Content to Share on Social Media https://t.co/XbdXvnJjbV RT @EatSleepBlogRPT


from Twitter https://twitter.com/goviralnow

Hosting Spring Sales : Best Web Hosting Special Offers https://t.co/Qz8NatLr5J


from Twitter https://twitter.com/goviralnow

Hey Rosalyn Crewe thanks for the follow!


from Twitter https://twitter.com/goviralnow

30 Must Have Udemy Courses If You Want To Make Money Online https://t.co/hl93ChcX44


from Twitter https://twitter.com/goviralnow

Explore Effective Methods to Producing Engaging Web Content for Multimedia Creators | @CrescentVale… https://t.co/FaM1PbxmLI


from Twitter https://twitter.com/goviralnow